About the Scrabble Corporate Challenge

Play SCRABBLE and raise money for literacy!

Enjoy a fun-filled evening where law firms, investment firms, financial institutions and blue chip corporations play SCRABBLE and compete against each other for the coveted TMX Cup, while raising funds for Frontier College, Canada’s original literacy organization.

When: Thursday, March 5, 2020
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Where: Steam Whistle Brewing, Locomotive Hall (255 Bremner Blvd.)
Host: Kelley Keehn

 5:00 PM  Registration & Cocktails  
  Get your team photo on the Red Carpet
 6:00 PM Opening Ceremonies
  Learner Achievement Award Presentation
 6:30 PM Scrabble Competition - 1st Round
 7:00 PM Intermission - Silent Auction
 7:30 PM Scrabble Competition - 2nd Round
 8:00 PM Live musical performance by Guilty5
 8:30 PM  Silent auction closes
 8:30 - 9:00 PM  Closing Ceremonies and Awards
 9:00 - 10:00 PM  Final raffle draw and musical performance by Guilty5

Check out the official rules of the game!

The 2020 Scrabble Corporate Challenge will be hosted by Kelley Keehn, Personal Finance Educator, Author, Speaker and Media Personality. 


Kelley Keehn helps audiences discover the “inner games” we play surrounding wealth, regularly appearing on TV and radio, and is the personal finance authority on CTV’s The Marilyn Denis Show. She is also an award-winning and best-selling author of nine books on personal finance and fraud protection and is also the Consumer Advocate for the Financial Planning Standards Council.

Kelley appears on popular radio and TV outlets around the globe. She was a regular contributor for CNBC in New York, a nationally syndicated columnist with CBC Radio, and host of BURN MY MORTGAGE. Kelley has also written many columns and published articles as a weekly columnist for The Globe and Mail, Tangerine Bank, and Meridian Credit. She’s also been quoted in O, The Oprah Magazine.

Kelley was proud to serve on the National Steering Committee for Financial Literacy and today, is a board member for Money Mentors, an affiliate member for the OECD’s International Network on Financial Education, a committee member on the Financial Consumer Agency of Canada’s Consumer Protection Advisory Committee and the Consumer Advocate for the Financial Planning Standards Council.

It’s easy to take for granted the concepts of reading and literacy.

But for those who have difficulty reading and writing, opportunities in life are severely limited. Thousands of adult Canadians don't have the literacy skills needed to read a simple e-mail or help their children with their homework. Frontier College is helping to turn around these statistics and break the intergenerational cycle of low literacy.

Since 2005, the SCRABBLE Corporate Challenge has raised $4 million for Frontier College.

There are economic benefits of higher literacy. Raising literacy scores of those with low literacy by one level could create thousands of additional jobs, and raise productivity and profitability in businesses. A 2004 Statistics Canada study concluded that a 1% increase in literacy levels would raise Canada’s labour productivity by 2.5%, and add an estimated $32 billion to our annual Gross Domestic Product.

Players will rack up triple word scores to vie for the coveted TMX Cup.
Teams consist of four players and four guests and cost $6,000 each.  Each player plays SCRABBLE, competing against three competitors. Team scores will be combined at the end of the tournament.

Need help with your QOPHs and ZAPs? Not an avid SCRABBLE player and need an advantage?

Purchase our Helpful Assists - including special Word Lists and the services of our professional SCRABBLE Ringers – which will be available throughout the evening. Prices increase after the 1st round of play!

Join the conversation! #scrabbleforliteracy @FrontierCollege

For more information about Frontier College, visit www.frontiercollege.ca

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